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Technology In The Real Estate Industry

Our latest technologies have created a need for instant gratification in nearly every aspect of our daily lives. We have the opportunity, right at our fingertips, to find the information we want— and find it now. Businesses that “keep up with the times” are likely to be the most successful.

With our society’s growing attachment to technology, we have seen a detachment from personal relationships. This puts most professionals at risk of losing touch with their customer’s— at least losing the personal touch.

Most customers now think, “I could go to my usual hairdresser, but this Groupon is half off!” People are constantly scrolling the interwebs in hope of finding the best deal and the most information.

When it comes to pressing matters, such as buying a home, the need for immediate information is even more necessary. Real estate agents have realized that their industry calls for technological advances. Proper use of these technologies can create a seamless home buying process.

Being a great real estate agent is about so much more than paperwork. It is an industry deeply rooted in service. It is a people business. It is a client-first mindstate. Digital technologies create a link between agent and client.

With 3D virtual home tours, online marketplaces, cloud-based storage security,  e-signing, and more; real estate agents can deliver the absolute best for their clients— in half the time!

It’s no surprise that the rise of technology in this business is gaining attention from investors.  According to Forbes, “in 2017, venture investors deployed over $5 billion in real estate technology, more than 150 times the $33 million invested in 2010. Once a sector seemingly ignored by the venture industry, real estate tech has come front and center, notably producing two of the three most valuable startups in the United States, WeWork and Airbnb.”

We’ve come far from the picture-book MLS and faxing papers for signatures. It’s predicted that we have a lot further to go, as well. We’ve really only dipped our toes in the technological water.

Forbes predicts that investments will soon include plans for leverage sensors to create smarter spaces, machines learning to standardize and draw insights from industry data, and platforms to more efficiently manage transaction services as well as to design, manage and outfit physical spaces.

It’s an exciting time to mess with new technological systems, but it’s even more exciting to be a real estate agent ahead of the curve— properly using these systems for their client’s advantage.



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